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We share a precious goal with you:
To beat time

At Techra, nature meets elegance, design, and advanced technology to create the rhythm of perfection.

We combine our design expertise, technological innovation, and meticulous attention to detail to deliver high performance, maximum durability, elegance, and comfort.

Every element of our drumsticks reflects cutting-edge design, where beauty and style harmonize with innovative materials like carbon fiber. Techra is more than an innovative brand; it is a promise: to beat time, to push every boundary, and to empower those who turn music into art to achieve perfect control, unparalleled sound, and an authentic experience transformed into pure emotion.

Our Story

Techra was founded in 2005 by Alessandro and Riccardo Bordignon, driven by a deep passion for music and technology. This shared vision sparked the desire to create a brand dedicated to accessories for musicians.

A key factor in Techra’s foundation was the strong heritage of Tecnoplast S.r.l., the family business specializing in the injection molding of high-performance mechanical components for demanding applications, particularly in the automotive sector, manufacturing to prestigious brands such as Ferrari, Audi, Porsche, Lamborghini, Volkswagen, McLaren, and Bentley.

The exceptional technical expertise and deep know-how developed within the family business were crucial for creating innovative and high-quality products under the Techra brand. These products stand out in the market for their uniqueness, not only at a technological level but also in their constant aim to meet an unmet need in the music market effectively.

2005

Techra introduces its first innovation in the field of accessories for guitars and string instruments: picks. By combining advanced technology with qualitative excellence, the picks utilize exclusive, high-performance materials like carbon fiber. The patented design ensures a unique feature: the picks are distributed within a protective frame, enabling musicians to store and protect them optimally.

2006

Building on the success of its picks, Techra launches a versatile guitar stand available in four sizes. Made from plastic and fiberglass, it adapts to various instrument shapes, from violins to electric basses.

2009

Techra diversifies its catalog, introducing a range of new products, including drumsticks, to address the growing demand for durability among drummers. Power drumsticks offer an alternative to traditional wooden sticks, boasting superior durability, while Carbon Pro, made from carbon fiber, represents a true revolution. Sophisticated, lightweight, and five times more durable than wood, it sets a new standard in drumstick performance, five times more durable than wood.

Another product developed during this time is the Cable Spool: a spool for winding the guitar cable, still one of the accessories offered by Techra. Other products such as carbon bridges, plugs, and cases follow.

2010

Techra begins a period of strong international expansion, investing heavily in participating in numerous trade fairs to promote the brand on a global scale.

2014

Over the years, the company becomes aware of two key aspects related to its catalog, which will be crucial for the brand’s future turnaround: the products offered, while important in terms of innovation, quality, and design, are unfortunately requested by a small segment of the market. At the same time, while the catalog presents a high variety, each line is not sufficiently complete to adequately meet the demands. This is why Techra makes a strategic decision that will change its future: to eliminate a large part of the products and focus exclusively on carbon fiber drumsticks.

For the company, drumsticks represent not just a complete product that connects the brand to 90% of the global market but also carry a deeper meaning: they are the tool that allows drummers to fully express their art.

2015

New models are developed: Hammer of the God, ideal for the metal and hard rock sector, with a lifespan six times longer than wood; XCarb, sophisticated, lightweight, and comfortable, four times more durable than wood; and Colossus, the top-of-the-line stick, dynamic, versatile, and refined, eight times more durable.

2016

The catalog further expands with the birth of the E-Rhythm model, dedicated to electronic drums, and XCarb Supergrip, thin, fast, and particularly secure due to its non-slip grip.

2018

The brand expands into other markets: in addition to Europe, Techra now reaches Canada, Japan, China, and South Korea.

2021

Black Diamond is patented, a stick with unbeatable performance, ten times more durable than wood.

Black Diamond enters the USA market and, thanks to its superior comfort and durability, is appreciated by important American artists

2024

A decisive turning point arrives: the company chooses to invest in a long-term growth project, aiming to bring Techra to international success through a structured evolution strategy.

2025

An exclusive model of stick with a rounded tip, dedicated particularly to the world of jazz, is under development.

By the end of the year, the Marching Stick will also be presented, an ideal stick for marching bands, with uncompromising durability.

For those who want to beat
time and surpass it

Sustainability: Our Concrete Commitment

Techra embodies the perfect union of sustainability and innovation.
The materials used to craft our drumsticks are sourced from 70% renewable resources: for us, this is the true essence of sustainability. We have chosen plant-based raw materials over fossil-based ones, all while preserving one of humanity’s most essential natural resources: trees.

Innovation is a cornerstone of Techra. Most of our drumsticks are made with high-modulus carbon fibers, originally developed for the aerospace sector, offering significantly superior performance compared to standard carbon fiber. Additionally, the mixtures used in production are formulated in our dedicated R&D department, ensuring precision and meticulous execution throughout the entire process.

Moreover, all our products are fully recyclable in multi-material collection bins (plastic), ensuring their complete circularity.

Technology, Performance, Design: An Ideal Synergy

The aesthetics of our drumsticks—pure and captivating—are the result of a manufacturing process where every detail counts, blending elegance with functionality to deliver excellence.

Each Techra drumstick is crafted for those who refuse to settle, who want to experience music with every fiber of their being, without compromise. Our instruments are designed to help you express yourself freely, confidently, powerfully, and authentically.

For those who not only keep the beat but transcend it.

It’s not just about playing; it’s about leaving a mark. Techra drumsticks are a symbol of change: a sound that never fades, an energy that never depletes. Instruments that live with you and for you, elevating every performance into an authentic connection with music, the audience, and the untamed rhythm of nature. With Techra’s unmatched durability, you’ll never be let down.

Techra’s durability never lets you down!

The Evolution in the World of Drumsticks

Techra drumsticks are the result of continuous research and material innovation, utilizing uncommon but high-performance carbon fibers originally developed for the aerospace sector, some of which are sourced from renewable materials.

 

This choice was made to significantly enhance the durability of drumsticks compared to traditional wooden ones, making them exceptionally resistant, long-lasting, and suitable for various drumming styles.

 

Our production process is a hallmark of innovation, developed internally by the R&D department at Tecnoplast. Techra drumsticks are crafted through a unique molding process, ensuring significant advantages such as exceptional lightness, vibration absorption, high wear resistance, and superior sound precision compared to wood.

Techra represents more than just technological innovation. It is the perfect fusion of design, aesthetics, and quality, where formal elegance serves as a valuable conduit for technical excellence. Our carbon drumsticks are deeply connected to nature, reflecting its intrinsic beauty and extraordinary strength, and translating the values of sustainability, innovation, and beauty into a precision instrument.

 

Our engineering and manufacturing expertise enables us to meet the needs of musicians who live and breathe music every day. Thanks to materials like carbon and environmentally conscious production processes, we offer an innovative, circular product with unparalleled durability and unique design.

 

Techra drumsticks maintain consistent technical characteristics and absolute precision, ensuring safe and satisfying performances that exceed even the highest expectations.

 

Our Vision: To empower you to express your talent uniquely.

Let the sound of our drumsticks elevate your artistry in its purest form!

We prioritize the comfort and creativity of drummers who value innovation, beauty, and individuality, placing their talent at the forefront.

 

Nature, Technology, Performance: Our Essence.

Every Techra drumstick is born from a fusion of passion for music and advanced research. Inspired by nature, we emulate its balance, strength, sustainability, and beauty.

High Technology

Cutting-edge materials ensure superior performance

Sustainable Design

Environmentally conscious materials and processes.

Unmatched Comfort

Ergonomic and lightweight for precise control.

Extreme Durability

Long-lasting drumsticks built to withstand wear and tear.

Iconic Design

Elegance meets technical precision.

Our Mission

At Techra, we create instruments where the elegance of sound, the power of nature, distinctive design, and precise technology come together.

We innovate to elevate the musical experience for drummers, providing drumsticks that redefine excellence and enable authentic expression.

Our Values

Innovation drives Techra to introduce cutting-edge solutions that redefine the drumming experience. For us, to innovate is to understand the market, solve its challenges, and anticipate its needs with creativity and practicality. This approach reflects Techra’s vision: innovation is not merely about introducing something new but about standing alongside drummers, enhancing their experiences and performances, and turning obstacles into opportunities for growth.

The culture of beauty is deeply ingrained in Techra’s DNA, expressed through a distinctive and refined design approach. This value embodies the essence of our products, seamlessly blending striking aesthetics with cutting-edge technological content. For Techra, beauty is more than visual appeal; it symbolizes quality, innovation, and uniqueness, transforming each product into a masterpiece of ingenuity and style.

In a market often lacking strong values, Techra distinguishes itself through a genuine commitment to sustainability, going beyond surface-level gestures. Our drumsticks exemplify a circular economy in the drumming market, crafted from innovative materials sourced from renewable resources and produced through environmentally conscious processes. With this vision, Techra proves that excellence and responsibility can go hand in hand, offering products that look to the future with care and awareness.

Techra strives to be the global benchmark in carbon processing applied to drumsticks. Our authority is built on advanced technical expertise, with applications spanning aerospace, automotive, and the most demanding industrial sectors. Through continuous research and a clear understanding of the market, Techra has established itself as a leader in the industry, aiming to achieve global prominence beyond the niche of alternative materials to wood.

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Cookie Policy

Privacy Policy

Introduction

Techra is a trademark of Tecnoplast S.r.l. that manages the site www.techra.it, the e-commerce activity carried out through it and the related activities related to the processing of personal data. Therefore, Tecnoplast S.r.l. (Tax code and VAT no. 01253910242) with registered office in Via San Giovanni Battista La Salle no. 10 in Romano d’Ezzelino 36060 (VI) Italy – Tel. +39 0424.512080 Fax +39 0424 511058, e-mail info@techra.it; certified email address tecnoplast.amministrazione@pec.confindustria.it (hereinafter, “Controller”), as Data Controller, informs you pursuant to art. 13 of the EU Regulation no. 2016/679 (hereinafter, “GDPR”) that your data will be processed in the following manner and for the following purposes.

1) Object of the treatment

The Data Controller processes personal, identifying and non-sensitive data (in particular, name, surname, tax code, VAT number, e-mail address, telephone number – hereinafter, “personal data” or “data”) communicated by you when registering on the Data Controller’s website and/or when requesting information through the contact form provided by the Data Controller.

Each time you access the Site, the Controller will also collect and process some technical information and, in particular, the Internet protocol address (IP address) used to connect your computer to the Internet, your access data, the type of browser and its version, the operating system and the platform;

2) Purpose of treatment

Your personal data may be processed:

A) without your express consent (art. 6 letter b) and f) GDPR), for the following purposes:

    • allowing you to register on the website and create an account;
    • validating, facilitating purchases in our shop and preventing fraudulent purchases
    • managing and maintaining the website;
    • allowing the provision of any additional Services you may have requested;
    • fulfilling the pre-contractual, contractual and fiscal obligations deriving from the relationship with you;
    • fulfilling the obligations provided for by law, regulation, Community legislation or an order of the Authority;
    • preventing or detecting fraudulent activities or abuses harmful to the website;
    • exercising the rights of the Owner, for example the right of defense in court.

B) only with your specific and separate consent (Articles 6(a) and 7 GDPR), for the following marketing purposes:

  • sending you by email newsletters, commercial communications and/or advertising material about products or services offered by the Controller. Please note that if you are already our customer, we may send you commercial communications relating to services and products of the Controller similar to those you have already used, unless expressly disagreed.

3) Methods of treatment

The processing of your personal data is carried out by means of the operations indicated in art. 4 no. 2) GDPR, namely: collection, recording, organization, storage, consultation, processing, modification, selection, extraction, comparison, use, interconnection, blocking, communication, cancellation and destruction of data. Your personal data is processed by paper, electronic and automated means.

The Controller will process personal data for the time necessary to fulfill the purposes mentioned above and in any case for no more than 10 years from the termination of the relationship for the Service Purposes and for no more than 2 years from the collection of data and / or the last contact for Marketing Purposes.

4) Access to data

Your data may be made accessible for the purposes referred to in Article. 2.A) and 2.B):

  • to employees and collaborators of the Data Controller, as persons in charge and/or internal data processors and/or system administrators;
  • to external companies for support activities in the study of the feasibility of the customer’s project, for activities of technical management of the project, for the storage of personal data, etc. or to third parties (for example, providers for the management and maintenance of the website, suppliers, credit institutions, professional firms, etc.) who perform outsourced activities on behalf of the Controller as external data controllers;

5) Communication of Data

Without your express consent, the Owner may communicate your data for the purposes referred to in Article. 2. A) to distributors, couriers / forwarders, banks / companies that transfer money, supervisory bodies, judicial authorities and all other persons who require such communication is required by law for the performance of the above purposes.

In any case, your data will not be subject to disclosure.

6) Transfer of Data

The management and storage of personal data will take place within the European Union on servers of the Controller and / or third-party companies duly appointed as Data Processors. Our servers are currently located in Italy. The data will not be transferred outside the European Union. In any case, it is understood that the Owner, if necessary, will have the right to change the location of the servers in Italy and / or in the European Union and / or in non-EU countries. In this case, the Data Controller hereby guarantees that the transfer of non-EU data will take place in accordance with the applicable legal provisions, entering, if necessary, agreements guaranteeing an adequate level of protection and/or adopting the standard contractual clauses provided for by the European Commission.

7) Nature of data provision and consequences of refusal to respond

The provision of data for the purposes referred to in Article. 2.A) is mandatory. If absent, we cannot guarantee neither the registration to the site nor the Services as per Art. 2. The provision of data for the purposes referred to in art. 2.B) is optional. You may therefore decide not to provide any data or subsequently deny the possibility of processing data already provided: in this case, you may not receive newsletters, commercial communications and advertising material relating to the Services offered by the Controller. In any case, you will continue to be entitled to the Services referred to in art. 2.A)

8) Rights of the data subject

As an interested party, you have the rights under Article 15 of the GDPR to:

A) obtain confirmation of the existence or non-existence of personal data concerning you, even if not yet recorded, and to receive such data as intelligible form;

B) obtain the indication of:

  • the origin of the personal data;
  • the purposes and methods of processing;
  • the logic applied in case of processing carried out with the aid of electronic instruments;
  • the identification data concerning the Data Controller, the data processors and the designated representative and the subjects or categories of subjects to whom the personal data may be communicated or who may become aware of as designated representatives in the territory of the State, data processors or persons in charge of the processing;

C) obtain:

      • update, correction or, when interested, integration of data;
      • cancellation, transformation into anonymous form or blocking of data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;
      • acknowledgment that A) and B) have been notified, including their content, to those to whom the data were communicated or disseminated, unless this requirement proves impossible or involves the use of means that are clearly out of proportion in view of the right that is being protected;

D) exercise opposition, in whole or in part:

  • for legitimate reasons, to the processing of personal data concerning you, even if pertinent to the purpose of collection;
  • the processing of personal data concerning you for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication, through the use of automated calling systems without the intervention of an operator by email and / or traditional marketing methods by telephone and / or mail. Please note that the right of opposition of the person concerned, as set out in point B) above, for direct marketing purposes by means of automated methods extends to the traditional ones and that, in any case, without prejudice to the possibility for the person concerned to exercise the right of opposition even only in part. Therefore, the interested party may decide to receive only communications by traditional means or only automated communications or neither of the two types of communication.
  • where applicable, you also have the rights under Articles. 16-21 GDPR (Right of rectification, right to be forgotten, right to limitation of processing, right to data portability, right of opposition), as well as the right of complaint to the Supervisory Authority.

9) Procedures for the exercise of rights

You may at any time exercise your rights by sending:

  • a registered letter with notice of receipt addressed to: Tecnoplast S.r.l. Via San Giovanni Battista La Salle n. 10, Romano d’Ezzelino 36060 (VI) Italia e-mail info@tecnoplast.net;
  • an email to the following address: info@techra.it
  • a certified email to the following address: tecnoplast.amministrazione@pec.confindustria.it

10) Minors

This site and the services of the Controller are not intended for minors under 18 years of age and the Controller does not intentionally collect personal information relating to minors. In the event that information on minors is unintentionally recorded, the Controller will delete it in a timely manner, upon request of the users.

11) Data Controller, Data Processors and Persons in Charge of data processing

The Data Controller is Tecnoplast S.r.l. (C.F. e P.IVA 01253910242) with head office in Via San Giovanni Battista La Salle no. 10 in Romano d’Ezzelino 36060 (VI) Italy – Tel. +39 0424.512080 Fax +39 0424 511058, e-mail info@techra.it; certified email address tecnoplast.amministrazione@pec.confindustria.it

The updated list of Data Processors and Persons in Charge of data processing is kept at the registered office of the Data Controller.

12) Changes to this Policy

This Policy is subject to change. We therefore recommend that you check this information regularly and refer to the latest version.

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